Frequently Ask Question
1. What is Madelicious Bakeshop?
Madelicious Bakeshop is fast growing business,
which started operation in July 1998 in the City
2. Who are the people behind Madelicious Bakeshop?
Owned and managed by Mr. Marianito Dumadag
Alemania and Mrs. Madel Penaso Alemania. Due to
business demand Madelicious Foods Corporation was
created to cater franchisees. The corporation was
registered with the Security and Exchange
Commission on December 14, 2004 and now accepting
franchisees all over the country.
3. How many branches does Madelicious have?
Now Madelicious Bakeshop has 44 branches and
outlets all over Mindanao, Tagbilaran City, and
in Metro Manila.
Madelicious Bakeshop are enjoyed at 44 branches
Commonwealth Market, Quezon City
Commonwealth Market Outlet, Quezon City
Luzon Ave. Quezon City Visayan
Ave. Tandang Sora, Quezon City
Litex Quezon City
Malaria, Caloocan City Sta.
Belderol St. Tagbilaran City
Cogon Market Outlet, Tagbilaran City
M. Paras St. Tagbilaran City
Gallares St. Tsgbilaran City
Molave, Zamboanga del Sur
F. S. Pajares Avenue, Pagadian City
Inside Public Market, Pagadian City
Magsaysay St. Pagadian City
Capistrano – Gomez Street, Ozamis City
Cabili Avenue, Iligan City
Juan Luna, Sabayle St. Iligan City
Quezon Avenue, Iligan City
Plaza, Iligan City
Obach Street, Iligan City
B. S. Ong Street, Iligan City
Aguinaldo Street, Iligan City
Laya Street, Iligan City
Branch 1, Linamon, Lanao del Norte
Branch 2, Linamon, Lanao del Norte
Lugait, Misamis Oriental
Osmena St. Cogon, Cagayan de Oro City Vamenta
St. Carmen, Cagayan de Oro City
V. Roa, Cagayan de Oro City
Agora, Cagayan de Oro City
Carmen Market, Cagayan de Oro City
G. Flores, Butuan City
Fortich street, Malaybalay City Public
Market, Malaybalay City
Mandani Arcade, Malaybalay City Fortich-
Moreno St, Malaybalay City-Outlet
M.L.Quezon–Magsaysay St, Valencia City Lavina
Ave. – Fortich Street, Valencia City
Wao, Lanao del Sur
Kisolon, Sumilao, Bukidnon
4. How much is a Madelicious Bakeshop franchise?
Investment in a Madelicious Bakeshop franchise P
900,000 to P 1,200,000 depending on how big is
the area of renovation. This investment includes
Franchise fee of 150,000, Construction of the
site, Bakeshop facilities and equipments,
Furniture and fixtures, Signage, Pre-operating
expense and Initial ingredients
5. What will Madelicious Bakeshop franchise cover?
Like most successful franchise systems,
Madelicious Bakeshop franchise system has
invested in research and development, consulting
with franchise, marketing, advertising and brand
professionals to build a strong Madelicious
Bakeshop brand recognized today. The franchise
fee allows a franchisee the initial license to
use the Madelicious Bakeshop name and trademark
and Learn Madelicious Bakeshop proven system and
6. Once a franchisee, will be there other fees to
be paid to the Madelicious Foods Corporation
Of the earnings to be made monthly, 4% of
the gross sales will be funneled back to the
Madelicious Foods Corporation franchisor, broken
down as follows: 2.5% Royalty Fee, 1% Advertising
Contribution Fee for National Advertising
Program, .5% for Local Marketing Support Fund.
This fund will benefit all franchisees as they
will be spent for promotion and marketing of the
7. What assistance will I receive from the
Madelicious Bakeshop franchisor?
Value added services offered by Madelicious Foods
Corporation includes Site selection assistance,
Training in the Madelicious Bakeshop system for
the franchisee and initial store team, Design,
planning and construction assistance, Opening
assistance (flyers, streamers, leaflets and
mascot), Operation manual, Continuous day-to-day
operation assistance, Central commissary to
supply outlet needs, Training programs (payment
will be shouldered by the franchisee after a
year), Regular communications system with
franchisee, On –going marketing and product
development, Regular meeting and field
visitations by Madelicious Bakeshop Franchise
Support Group team for on-site assistance, and
Information and technology system that could make
a smoother and technology based operation.
8. What other advantages can we get from
franchising Madelicious Bakeshop?
Wide areas available for franchise:
· Metro Manila
· Southern Luzon Cities and Provinces
· Central Luzon Cities and Provinces
· Northern Luzon Cities and Provinces
· Central Visayas Cities and Provinces
· Western Visayas Cities and Provinces
· Eastern Visayas Cities and Provinces
· Southern Mindanao Cities and Provinces
· Western Mindanao Cities and Provinces
8. What is the usual term of the franchise
A Madelicious Bakeshop franchise contract
covers 5 years. And is renewable.
9. How long does the franchise attain (ROI)
Return of Investment and Payback?
ROI’s varies, depending on many factors
including but limited to sales, rental cost, and
operating efficiency. However, based on existing
franchisee’s experience, the payback range from 1
to 2 years.
10. How do I know if my chosen site is acceptable?
Franchise applicants should look for sites that
are located in high traffic commercial/business
districts accessible to both pedestrian and
During the initial talks with Madelicious
Bakeshop management, we will provide the
applicant with our site selection criteria. We
will also request the viability of the site by
conducting the Market Study. Madelicious Bakeshop
management will then evaluate the prospective
location by verifying the Market Study.
11. How big should the Madelicious Bakeshop be?
The size of the area required for a Madelicious
Bakeshop is dependent on the bakeshop model that
will develop in a particular market. The
franchisee shall make an initial selection of the
site, which is then subject for approval by the
Management of Madelicious Bakeshop. The standard
floor area requirement is at least 50sq. meters
and the site frontage should no less than 4
12. Who hires the bakery staff? How about their
The franchisee is advised to directly hire the
required number of bakery staff, based on the
standard set by the company. A consultative is
also provided to assist the crew and sees to it
that proper operation standards are followed
daily. The company can accommodate apprenticeship
for bakery staff as long as this is conducted at
the company- owned bakeries.
13. What type of training will the Madelicious
Bakeshop franchisee receive?
The Madelicious Bakeshop training program will
orient both the owners/managers and the staff on
how a Madelicious Bakeshop is managed and
operated. On how proper recording, bookkeeping,
auditing, and daily monitoring scheme are done.
Establishing and maintaining the bakeshop
standards owners/managers must attend and
complete trainings and seminars to the
satisfaction of franchisor prior to bakeshop
opening. The franchisee’s bakeshop personnel are
required to attend and complete additional
14. How is franchise applicants evaluated?
Madelicious Bakeshop applicants are evaluated
using the following criteria:
· Passion for food and business
· Financial capacity
· Panel interview results
· Belief in Madelicious Bakeshop concept
15. Where can we contact Madelicious Bakeshop?
Madelicious Bakeshop head office is located at:
Madelicious Foods Corporation
Macapagal Avenue, Camague Highway, Tubod, Iligan
Fax no. (063) 221 – 6513
For franchise inquiries, please contact:
Mr. Marianito D. Alemania
Mrs. Gema P. Auman
More information on Madelicious Bakeshop
franchise program is available at